Whythawk over on Scholars & Rogues has written an interesting piece on Microsoft’s business strategy.
He points out that while the computer desktop “may have gone into a terminal holding pattern”, gaming and social networking have exploded (Halo 3 has made the computing giant a fortune, while its investment in Facebook shows how the established business players are flocking to get a piece of the rising action).
But the passage I liked best was the explanation for why Vista hasn’t taken off:
With each iteration [of Windows] Microsoft learned and improved. When XP came out it all seemed to come together.
It’s easy to mock Microsoft, but it’s just as easy to mock Toyota or Hyundai or any of the motor manufacturers that aim squarely in the middle-market. If you’re a super-geek (Linux) or super-artiste (Apple) then Microsoft seems very middle-class.
But 90% of the work I do (and most office-workers) is word-processing and spreadsheets. I haven’t needed a faster machine or better office package since 2001. I still use my same version of Office and XP from then. It’s stable and more than sufficient.
Many people felt the same way. Hence the rather hum-drum response to Vista.
Agree of disagree? You know where the comments box is…